London-based content firm Fugitive has entered a new partnership with Israel’s Gil Formats to represent a number of Gil’s new formats exclusively in the UK.

The new titles include Good Cop Bad Cop, a comedy game show featuring a celebrity interrogated by two comedians; and the family entertainment primetime show Generation Sensation. Also included is This is England, a factual format that asks what people really think about hot topics of the day and compares it to how stories are covered in the media.

The deal was struck with Assaf Gil, founder of Gil Formats, and Fugitive’s Merrily Ross (pictured left).

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