Anthony Kimble’s production and financing firm Fugitive has linked up with Turkish aggregator Merzigo to acquire programming for AVOD exploitation.
The Fugitive team, led by former Nordic Entertainment exec Merrily Ross, will be responsible for assessing and acquiring content with available AVOD rights from around the world and then working with Merzigo’s facility in Istanbul to upload and manage the IP.
The companies will explore ways to optimise revenues across digital platforms such as YouTube, Facebook and Dailymotion, with Fugitive calling for “big name factual entertainment brands”, reality, true crime, history and science programming, as well as scripted content ranging from soaps and telenovelas to crime series and movies.
The deal will see Merzigo setting up an office in London, which will work closely with Ross and the Fugitive team.